A
MULTI-USE SPORTS-ENTERTAINMENT MODEL FOR PROFITABLY BUILDING AND OPERATING
A PROFESSIONAL SPORTS STADIUM/ARENA/TEAM/FRANCHISE
Applicable To Any Major Stadium Program, e.g.
Football
Baseball
Basketball
Hockey
University
Developed By Peter J. Jessen
May 22, 2001
(Copy sent to MN legislature,
House Speaker, Steve Sviggum and Senate President Roger Moe and others:
Roy Terwilliger, Larry Fitzgerald, John Marty, David Jennings, Otis Courtney,
Sarah Psick, Victor Moore, Tom Hanson)
Contact
Taking a Leadership Role In Providing a Workable and Acceptable
Financing/Revenue Model
EXECUTIVE SUMMARY
EXECUTIVE BRIEFING
I TEAM STADIUM
II. TEAM OPERATIONS AND PLAYER COMPENSATION
III. TEAM COMMUNICATIONS
- A. Internal and External Communications
- B. On-Going Development of a Net Intrust Guided
Internet Strategy/Web Portal
- C. On-Going Communication
- APPENDICES: A-F: background; G
M: our tools: summarized only
Appendix A: The College Football Stadium
"Arms Race" (A Positive NFL Parallel)
- Appendix B: Trends Supporting The
Model of This Proposal
- Appendix C: Bringing Needed Enjoyment
and Enchantment to the Community ˜
- Appendix D: Examples of Team Value
Rankings
- Appendix E: Rationale Behind Player
Compensation Section, II.B.
- Appendix F: The "Four Corners"
Approach to Building Community Support
- Appendix G: Utilizing Minority Business
Enterprises (MBE) & Handling Minority Issue Management (MIM)
- Appendix H: Model of 10 Competitive
Analysis Components For Long Term Profits
- Appendix I: Harnessing the Internet
to Save Tens of Millions in Operations Costs
- Appendix J: Establishing a Team Navigational
Web Portal: commercial, informational, for brand building, solidifying
fan base and service, and generating on-going revenue with corporate
sponsors and an IPO; with two sides: free (for any one, with auto
responders and Email newsletter) and subscription (log on with user
ID and password)
- Appendix K: 40 Models of Communications
(Print/Broadcast/Internet/PR)
- Appendix L: 14 Models of Conflict
Resolution For Use in Institutional Or Wider Area Stakeholder Process
To Bring Resolution and Consensus
- Appendix M: Table
of Contents, "Lists and Recipes for Success", featuring
management as coaching and leading, not dictating and coercing,
for goal setting/achieving, and overcoming adversity to succeed
(use with Appendices K & L)
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