Benjamin Franklin
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Frank Bettger
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Peter Jessen
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1. Temperance Eat not to dullness; drink not to elevation.
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Enthusiasm
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Kindness Thomas Huxley and William James (father of Modern
psychology) agree.
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2. Silence Speak not but what may benefit others
or yourself, avoid trifling converstation.
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Order: Self-organization
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Order. Make daily "To Do Lists" and then
take action on.
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3. Order - Let all your things have their places, let each
have its time.
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Think in terms of others' interests
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Roles/routines/habits. Peter Berger: "You can't have
a role free existence." Therefore "Don't break role."
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4. Resolution - Resolve to perform what you ought; perform
without fail what you resolve.
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Questions without anger or rage. "Anger kills."
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Attitude and enthusiasm - Conduct self talk dialogue for
a positive mental attitude ("as a man thinks, so is he.").
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5. Frugality - Make not expense but to do good to others
or yourself; i.e., waste nothing.
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Key Issue Empower others to be leaders.
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Leadership. Leaders are made, not born. Leaders are readers.
Mentor others or yourself. Be mentorable.
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6. Industry - Lose no time be always employed in something
useful; cut off unnecessary actions.
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Silence - listen, dream, make goals, set deadlines, and
carry
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Goal setting/executing. Have high Goal Per Action days:
set deadlines, and carry out Daily Action Plans.
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7. Sincerity - Use no hurtful deceit; think innocently and
justly, and, if you speak, speak accordingly.
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Sincerity: deserve.
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Persevere. Know when to purposefully change or not
when to purpose- fully fight or flee or go with the flow.
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8. Justice Wrong none by doing benefits that are
your duty.
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Knowledge
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Serve. Albert Schweitzer: "I don't know what
you will injuries, or omitting but I do know you won't be happy
unless you serve
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9. Moderation Avoid extremes; Avoid extremes; forbear
resenting injuries so much as you think they deserve.
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Appreciation and Praise
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Equitable justice. Resolve conflicts. Have an
open sense of the future, not a static one.
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10. Cleanliness Tolerate no uncleanliness in body,
clothes, or habitation
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Smile: happiness
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Reconcile relationships. Keep promises to keep chaos at
bay, and forgive as words and deeds are irreversible (Hannah Arendt).
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11. Tranquility Be not disturbed at trifles, or at
accidents, common or unavoidable.
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Remember names and faces
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Harvest environmental fruit in your social environment in
order to maintain a good organizational/institutional climate.
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12. Chastity Rarely use venery but for
health or offspring, never to dullness, weakness or the injury of
your own or another's universal peace or reputation.
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Service and responsibilities,
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Recognize the reality of multiple realities, responsibilities,
relevancies & accountabilities. In doing so, apply principles
and the "wisdom of the ages."
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13. Humility Imitate Jesus and Socrates
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Closing the sale: prospecting "13."
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Read daily on these prospecting "13." Leaders
are readers.
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